Tierra de Amani is an NGO founded in 2005 that supports the most disadvantaged children and young people in Tanzania. Our goal is simple, though not always easy to achieve: to improve their lives through education.

With registered offices in Spain and Tanzania, we work in the Moshi area, a small regional capital in a rural area at the foot of Kilimanjaro.

Tierra de Amani is a non-denominational association, respectful of all beliefs, religions and creeds. Amani means PEACE in Swahili, which for us translates into dignity and hope for the future of our children and young people.

Get to know us

Our story

Tanzanian boy holding a plant or herb, surrounded by other children outdoors
Tanzanian boy holding a plant or herb, surrounded by other children outdoors

The need to create Tierra de Amani arose after many visits to Tanzania by its founder, Pía Lisa Flooks.

Through her work as a volunteer in several children's shelters, she saw first-hand the huge challenges facing street children: poverty, loneliness, violence and, in some cases, exposure to child abuse.

Children from rural areas travel to tourist towns in search of food or a way to get by. Sadly, in most cases, the reality they find is far harsher.

Our founder felt the need to help improve these harsh realities in some way. Back in Spain, and together with Hilary Shuma in Tanzania, she founded Tierra de Amani, dedicated to supporting the most disadvantaged children and teenagers in Tanzania.

Since then, Tierra de Amani has grown into a solid, stable NGO, backed by many friends, members and sponsors. Since late 2009, it has also been registered as an association in Tanzania, where it has a small office in Moshi, in the north of the country.

The need to create Tierra de Amani arose after numerous visits to Tanzania by its founder, Pía Lisa Flooks.

Pía Lisa worked as a volunteer in several children's shelters. There, she witnessed the immense challenges faced by street children, including extreme poverty, loneliness, violence, and in some cases, exposure to child abuse.

Children from rural areas head to tourist cities in search of food or subsistence work. But unfortunately, in most cases, reality is much harsher, and almost all of them end up wandering the streets, begging, exposed to abuse, and eventually, to drug use.

When visiting the surrounding rural areas, Pía Lisa saw the heartbreaking level of poverty in which many families survive: with scarce resources, living in severely dilapidated shacks, and in the case of HIV-positive individuals, the marginalization and rejection they are pushed into.   

Governance and transparency

Two Tanzanian children laughing together, hugging, looking at the camera

The NGO is legally registered in Spain and in Tanzania and is run by a Board of Directors that meets monthly to plan and organise projects, oversee spending and ensure that the Association's objectives are met and its resources properly managed.

The Association's Board has five members: President, Vice-President, Treasurer, Secretary and a Board Member. They are in touch and involved every day. All their work is voluntary: members pay for their own flights and expenses when they travel to Tanzania, and their membership fees also cover 100% of the few essential costs the Association currently has in Spain (tax advice, data protection and bank charges). Thanks to this, 100% of members' fees goes to Tanzania.

The Board visits Tanzania regularly to check that the funds sent are used properly and to follow closely the progress of the children and teenagers in our projects.

Tierra de Amani's members, sponsors and friends, both individuals and companies, contribute financially through monthly membership fees and sponsorships.

The NGO is legally registered in Spain and in Tanzania and is run by a Board of Directors that meets monthly to plan and organise projects, oversee spending and ensure that the Association's objectives are met and its resources properly managed.

The Association's Board has five members: President, Vice-President, Treasurer, Secretary and a Board Member. They are in touch and involved every day. All their work is voluntary: members pay for their own flights and expenses when they travel to Tanzania, and their membership fees also cover 100% of the few essential costs the Association currently has in Spain (tax advice, data protection and bank charges). Thanks to this, 100% of members' fees goes to the children.

The Board visits Tanzania regularly to check that the funds sent are used properly and to follow closely the progress of the children and teenagers in our projects.

Tierra de Amani's members, sponsors and friends, both individuals and companies, contribute financially through monthly membership fees and sponsorships.

100% of members´ fees goes to Tanzania.

100% of members´ fees goes to the children.

Many of our sponsors and supporters also give something just as valuable: their time, experience, knowledge and even their businesses. They organise fundraising events, design, create campaigns, help us with communications and put their professional talent at Tierra de Amani's service. They are a vital part of the project and help us go much further.

All funds received and goals achieved are properly accounted for to our sponsors.

In Tanzania, we have a local team led by Hilary Shuma. Our project also helps create local jobs. We are in constant, daily contact with the children and teenagers and follow their progress closely. Our team supports, cares for and protects them, looking after their health, education, development and wellbeing.

Tierra de Amani is registered with the Junta de Andalucía in Málaga, Spain, under no. 6821, with Tax ID (NIF) G-92625920.

Our team

The current Board of Trustees is made up of:

Cata Inda
President

President
Cata Inda 

Degree in Journalism and Advertising from Johannes Gutenberg University of Mainz (Germany). Master's in Advertising and Public Relations from Complutense University of Madrid, and Executive Programme in Business Management from IE Business School. Businesswoman and co-founder of Publicitarios Por

Raquel Serón
Vice-President

Degree in Business Administration (ADE) from the University of Valencia. Master's in Digital Transformation from ESIC. Agency director and co-founder of an Artificial Intelligence company. Volunteer at Mamás en Acción.

Cárol Rubio Miner
Treasurer

Degree in Economics and Business from Deusto-ESTE University, specialised in the healthcare sector and the startup ecosystem. Entrepreneur.

Raquel Pérez Navas
Secretary

Degree in Image and Sound from Complutense University of Madrid. Specialist in audiovisual direction and production. Executive producer in the advertising sector with extensive experience at major multinational agencies.

José Battaglio
Board Member

Composer, producer and music supervisor for advertising and audiovisual. Co-founder of Heaven Music (music production company) and Sonomedia (sound studio). Guitarist and composer in La Frontera, Esqueletos and Ana Curra, among others. President of Musimagen, the Spanish association of audiovisual composers (2013–2016).

The Tierra de Amani team in Tanzania currently consists of:

Hilary Piniel Shuma
Programmes Coordinator, Tanzania

Radegunda Richard Massawe
Community Programmes Assistant

Vumilia Fura Ndosi
Community Programmes Officer